About Us

Jewelry with expressive color, thoughtful proportions and a connection to the natural world.

Our Point of View

WELSERD brings together jewelry chosen for its shape, color and character. Botanical lines, sculptural settings and light-catching accents offer different ways to add a personal detail to everyday dressing.

Discover Living Light

Living Light explores the forms of seeds, leaves, dew and unfolding growth across rings, necklaces, earrings and other accessories. Each design has its own silhouette and styling possibilities.

Know What You Are Choosing

Materials and finishes vary by piece. Read the individual product description for metal, stone or decorative accent, dimensions, sizing and care. Crystal glass, cubic zirconia and other simulated accents should not be understood as natural gemstones unless expressly identified as such.

Wear, Care & Gifting

Check measurements before ordering, and keep jewelry dry and away from perfume, lotions and household chemicals. Packaging and gift options are described where available; contact Customer Care if you need help choosing a piece for a particular occasion.

Choosing Your Piece

Start with the way you plan to wear it: a subtle everyday accent, a sculptural focal point or a gift with a personal meaning. Compare the dimensions, fastening and fit on the product page rather than judging size from photography alone.

Clear Product Information

Metal color does not necessarily mean solid gold, and a colored accent is not necessarily a natural gemstone. The material and finish stated for each piece are the reference for your purchase. If you have a known metal sensitivity, check the listed materials and ask Customer Care before ordering; we do not make a blanket hypoallergenic claim.